Week 6 Reading: Chapter 11&12
Number of pages Requirement: One title page, Minimum of 2-page content, One reference page.
References Requirement: Minimum of 3
Why should a marketing manager be aware of competitor’s price?
What are the price and non-price strategies available for achieving competitive edge in the market? Describe the conditions under which price and non-price strategies work best.
Identify one (1) product that a business with which you are familiar offers and discuss whether or not the pricing strategy used for such a product is effective.
You have been hired by a brand manager for your price strategy expertise. Discuss the relationship between price strategy and the organizational profitability.
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