This week’s case study will focus on Disney. Within this case study, we will focus on Disney’s strategies. The key to a successful case study is ensuring you substantiate your ideas with data and evidence.
The content outline of your case study will be as follows:
Introduction (what, i.e., company) w/ thesis statement (what you will discuss).
After reading about diversification strategies, select one diversification strategy that best describes the Walt Disney Company and why you made this choice with evidence and examples.
Using the three tests for diversification (p. 245 – Chapter 8 – Section 3), how does the Walt Disney Company fair within these questions? Be sure to justify your responses with evidence.
As always, use the APA format. Cite your work properly and make sure to record your references.
Suggested resource link: http://www.annualreports.com/Company/walt-disney-co
Will provide etextbook once assigned
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