Starbucks strategy direct measure

The Final Project for BUS4310A will be a project paper that utilizes your strategy journal entries as the foundation. All sections listed below must be included along with evidence from our readings and previous research.

Note: Other resources may be used to provide further evidence to support conclusions. As a reminder, Unicheck will be used to ensure academic integrity. Use of sites such as Course Hero or is prohibited and can result in an academic code violation/failure of the course.

Citations/References Required.
Outline (use the categories below as main headers)

Introduction with Thesis Statement

Company Background / History

Mission, Vision, and Goals of the Company, including a critical assessment

Current Business Strategy (basic information from first-week journal entry)

External Factors analysis (PESTEL or Five Force Analysis) – only use one method with examples

Internal Factor analysis (must include Value Chain, SWOT, Intellectual Property, Financial health, Organizational structure characteristics that are relevant, Corporate Social Responsibility)

Business Level Strategies in use (Focus, Differentiation, Best-Cost, etc.)

Corporate-Level Strategies in use (concentration, vertical integration, etc.)

International presence (if none, is there an opportunity?)

Recommended Strategy selection alternative(s) you have selected and why

Tangible / Measurable outcomes (how will you know if you are successful?)

Impact and risk assessment (what are the risks and how will you mitigate them?)

Strategy Implementation Plan (Gantt chart or a description of the implementation steps)

Reflection on your project

What worked well in your project?

What didn’t work well?

How would you improve the process you used or the steps you took?



If you want to insert journal charts (i.e., Gantt) into your paper, simply copy and insert it into the text. Make sure you include a sentence or two introducing your chart before placing it into the paper. Other charts such as your fishbone chart can be used for evidence purposes.

I have included previous work and have included text book login information as well

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