Question 1 – Marketing Management
Compaq Computer Corp. made a name for itself in the early 1980s by becoming the first computer company to manufacture and market IBM “clones”. Observers point to Compaq’s ability to bring out products quickly and to work with other industry giants, such as Intel, as keys to its success. How do you expect Compaq to organize its operations if it chose to be guided by the production concept? The selling concept? The marketing concept?