This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport. Read the Chapter 10 Closing Case “Enter the United States by Bus”. Write a short summary of the material (one or two well-crafted paragraphs please) and answer the case-ending questions. You may use outside research to help answer the questions.
1. As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have?
2. Does Megabus have any overwhelming resources and capabilities?
3. As a college student, among choices of private car, train, airplane, Greyhound, and Megabus between Chicago and Columbus, which one would you choose?