# (Solved Homework): SUBJECT: BUSINESS INFORMATIC PLEASE DO IT AS SOON AS POSSIBLE Case Study: Neural Network Predicts Movie Success Consider the neural network developed by Ramesh Sharda and Dursun Delen to determine whether a new movie will

SUBJECT: BUSINESS INFORMATIC PLEASE DO IT AS SOON AS POSSIBLE

Case Study: Neural Network Predicts Movie Success

Consider the neural network developed by Ramesh Sharda and Dursun Delen to determine whether a new movie will be successful or not. The network accepts seven values as input, including the film’s category (comedy, science fiction), whether the film is a sequel, the level of special effects in the film and how big a star the main actor is. The output is an estimate of the box-office gross revenues. Neural networks consist of a number of layers, each layer made up of a number of nodes (see figure below). Each node performs a mathematical calculation on whatever input is given to it, then passes the results to a node in the next layer. This continues until the output layer, which outputs the result, typically some sort of classification. In this case the output is one of seven classes from ‘flop’ to ‘blockbuster’. But how does each node know what calculation to perform to arrive at the correct output? This is determined during a process known as training. To train the network, the computer scientists showed it data about over 800 films for which the gross revenue was known. The network then adjusted the calculations performed by each node so that the output for each film in the training set was as close as possible to the film’s known class.
So with a film that was known to be a flop, the nodes were adjusted so that the output was ‘flop’. This was repeated with all the films. Then the entire process was repeated again and again, constantly refining the values at each node, until a relatively stable network structure emerged. To use the network, the user presents it with the seven input variables for a new movie (where the revenue is not known) and it makes its prediction. Sharda and Delen report that their output is accurate 37% of the time, and reasonably accurate 75% of the time.
Questions
1. Who might be interested in this neural network?
2. A neural network attempts to mimic human thought. Given the above description, do you think it does? Explain your answer.
3. Can you think of any decisions that you make that could benefit from a neural network?
4. Would you trust a neural network with your life? For instance, would you get in a plane about to be flown by a neural network? Do a web search and you will find this is not a theoretical possibility.

## Expert Answer

Q1) Analysts and companies might be interested in neural networks as it is considered as the most advanced anaylsis technique where the network is trained with a set of data and is coded to think like human and calculate like an advanced computer.

Neural network is an artificial intelligence technique which records a huge set of data, analyses the same and applies the results to any new data based on the inputs provided and output expected.

Q2) Neural network is based on past experience and consistency with respect to a set of data. It mimics the human thought process in analyzing the data based on the inputs and provides an output. As humans generally set a standard based on the observed behavior, neural netwrok does the same.

Q3) Neural netwrok provides an optimum result or output based on the analysis of huge amounts of data. In decisions which involve lot of analysis viz. stock market investment etc., neural network plays a key role in helping in decision making.

Q4) Neural netwrok is based on analysis of complex data and it will have a certainty of a result based on its probability. But we cannot rely on a neural network for riskier decisions which might negatively affect our lives. Hence, using neural network for life changing decisions is not recommended until more reliability is established.

Order NOW for a 10% Discount
Pages (550 words)
Approximate price: -

Why Us?

Top Quality and Well-Researched Papers

All ourbpapers are written from scratch. In fact, Clients who ask for paraphrasing services are highly discouraged. We have writers ready to craft any paper from scratch and deliver quality ahead of time.

Professional and Experienced Academic Writers

Our writers keeps you posted on your papers progress - providing you with paper outline/draft. You are also at liberty to communicate directly with your writer.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time, in many cases quite ahead of time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

## Calculate the price of your order

Total price:
\$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

## Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.