The Balance Score Card asks the four questions:
- What is our share-holder value added (the financial perspective)
- What value are we adding to our customer? (the customer perspective)
- What should we excel in to provide value to our internal stake holders? (the internal processes perspective)
- What is our plan for sustenance and improving in the market? (the learning and growth perspective)
The Balanced Scorecard is a four-sided matrix, with the firm’s vision and competitive strategy at its center. Hence all the four perspectives should receive equal weight.