(Solved Homework): Discuss in 100 words the following. Vulnerable groups are consumers who, due to personal or

Discuss in 100 words the following. Vulnerable groups are consumers who, due to personal or situational influences, are unable to make prudent purchasing decisions. Thats why Marketers should not Target these Groupsand the type of product marketed should be an issue.

Expert Answer

 ANSWER:

Consumers belonging to vulnerable groups easily fall for attractive advertisements, cheap materials, products with high discounts, great offers etc. Since they do not make prudent purchasing decisions, the Marketers will not have a clear picture of how to cater to them. Hence the Marketers shouldn’t target these groups as they won’t be promising all the time. Rather the Marketers should focus on the type of product by analyzing the trends in the market. They should make use of the current trends and hype in the market. Finally, the Marketing strategies should be generic and the product marketed should be specific.

Number of words used: 100

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