Consumers belonging to vulnerable groups easily fall for attractive advertisements, cheap materials, products with high discounts, great offers etc. Since they do not make prudent purchasing decisions, the Marketers will not have a clear picture of how to cater to them. Hence the Marketers shouldn’t target these groups as they won’t be promising all the time. Rather the Marketers should focus on the type of product by analyzing the trends in the market. They should make use of the current trends and hype in the market. Finally, the Marketing strategies should be generic and the product marketed should be specific.
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