(Solved): As presented in the chapter, firm-level decisions have a significant impact on the

mySTRATEGY How to Position Yourself for Career Advantage s presented in the chapter, firm-level decisions have a significant impact on the success or failure of organizations. Industry-level effects, however, can also play an important role (see Exhibit 1.1). Many considerations go into deciding what career choices you make during your working life. Exhibit MS 1.1 provides a sample of revenue growth rates in various industries for a recent five-year period. It shows the data for the top-25 and bottom-25 industries, including the total industry average (out of roughly 100 industries tracked). Using that table, answer the following questions EXHIBIT MS1.1 /Top-25 and Bottom-25 Industries (by Revenue Growth Rates) 2010-201448 Bottom Segments men Industry Grow Auto& Truck 30.26% Advertising 2 Electrical Equipment 29.39 % 72 Engineering Construction 73 4.98% 4.83 % 4.79% 4.72% 4.72% 4.34% 4.31% 3 Green& Renewable Energ Real Estate (Development) Insurance (Life) Insurance (General) Recreation 75 76 Oll/Gas (Integrated 77 Beverage (Soft 78 Computers/Peripherals 79 5 Oll/Gas (Production and Exploraton) 26.59% ReInsurance 7 Preclous Metals 8 Ol/Distrlbution 22.80% 20.70% 19.18% 18.31% Real Estate (General/Divers Ifled) 10 Real Estate Investm ent Trust (R.E.I.T 11 Olfield Sucs/Equlp. 12 13 FarmingAgriculture 14 Drugs (Blotechnology) 15 16 Drugs Pharmaceutical 17 18 Software (Sy stem & Applicatdon) 19 Iwestments& Asset Management 20 Heathcare Infor mation and Technology 21 Rubber& Tires Retall (Grocery and Food) Business& Con sumer Services Aerospace Defense Metals & MIning Retal (General) Telecom (WIreless) Education Cable TV Electronics (Consumer &Offlce) UnclassIfled 81 Real Estate (0perations&Services 4.07% 3.76% 17.02% 16.84% 16.37% 16.29% 16.26% 15.90% 15.73% 14.92% 14.50% 14.17% 13.45% 13.32% 13.29% Environmental & Waste Services 3.27% 3.16% 2.20% 2.00% 1.95% 1.72% 1.20% 0.45% 0.12% Entertalnment 90 Software (Entertainment 91 Office Equipment & Services 92 Coal &Related Energ 93 Ulty (Genera 94 Transportation Chemical (Basic) 23 Banks (Reglonal) 24 25 Homebullding Retall (Distributors Publishing&New spapers Shipbutlding&Marine 1. If you are about to embark on a new career or consider switching careers, what effect should the likelihood of industry growth play in your decision? 2. Why could growth rates be an important consideration? Why not? 3. The data in the table show the most recent five years available. How do you expect this list to look five years from now? Which three to five industries do you expect to top the list, and which three to five industries will be at the bottom of the list? Why?

***NOTE: PLEASE just respond question number 3.

As presented in the chapter, firm-level decisions have a significant impact on the success or failure of organizations. Industry-level effects, however, can also play an important role (see Exhibit 1.1). Many considerations go into deciding what career choices you make during your working life. Exhibit MS 1.1 provides a sample of revenue growth rates in various industries for a recent five-year period. It shows the data for the top-25 and bottom-25 industries, including the total industry average (out of roughly 100 industries tracked). Using that table, answer the following questions. 1. If you are about to embark on a new career or consider switching careers, what effect should the likelihood of industry growth play in your decision? 2. Why could growth rates be an important consideration? Why not? 3. The data in the table show the most recent five years available. How do you expect this list to look five years from now? Which three to five industries do you expect to top the list, and which three to five industries will be at the bottom of the list? Why?

Expert Answer

Answer

3. I don’t expect major structural changes in the list in the next five years. In other words, I expect the same trend to continue for the next five years. However, I think Oil/Gas Production and Exploration will not be in the top 5 of the list. This is because the world will be increasingly focusing on alternative energy sources rather than the traditional oil and gas. So, according to me, the top 5 industries will be:

  • Auto & Truck
  • Electrical Equipment
  • Green and Renewable Energy
  • Real Estate
  • Reinsurance

In the bottom five, I think the following five industries will be there:

  • Cable TV
  • Coal & Related Energy
  • Utility (General)
  • Publishing & News Papers
  • Shipbuilding & Marines

I included Cable TV in the bottom five as I think cable TV’s decline will be faster because of technological change and revolution in digital technologies.

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