Write an explanation of the “diffusion of Innovation” theory after reading PRODUCT ADOPTION AND THE CUSTOMER JOURNEY (page 329).
The summary must be at least 300 words. Your essay must be written in APA style, with a reference page and a cover page. APA requires double space. Your essay will be checked for originality via SafeAssign. There is not a target for matching but your instructor will be assessing that you have used your own words with proper in-text citations and quotation marks for direct quotes
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