Why do some films become enormous hits while others fail? Write a 2 page paper investigating the factors that determine a movie’s success.
Choose 4 films: 2 recent big-budget film and 2 smaller independent film. For each category choose a success and a flop. To find listings of smaller films, check big-city alternative publications like the Village Voice (www.villagevoice.com/movies) or LA Weekly (www.laweekly.com/movies)
Then proceed with critical inquiry:
1) Description: Isolate the major elements of the four films: What genre (or combination of genres) does each film belong to? What are the major attractions of each film? Popular actors, renown directors, intriguing “unknown” actors”, expensive special effects, a familiar story, an unfamiliar story?
2) Analysis: Compare the movies’ elements. Do any patterns emerge among the successes and the flops?
3) Interpretation: What seems to bring success? What seems to cause failure? What role does genre play in success? How important is it to balance familiarity and novelty? Why do movies succeed or fail, and how do we measure that?
4) Evaluate: What do you think of these films? Is box-office success a reliable indicator of how good a movie really is?
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