Read the case “The Marvel Way: Restoring a Blue Ocean”, available to order in our HBP coursepack, and this week’s readings.
The Marvel case illustrates how a blue ocean strategic move at Marvel transformed the company from being bankrupt and struggling to make payroll into the producer of the most valuable movie franchise in history in one decade. One of the tools of the Blue Ocean Strategy is the ERRC or the Four Action Framework. This tool helps us understanding how Marvel actually rejected the trade-off between value and cost to turnaround the company by working on key factors of competition. In your report, list the key factors of competition that Marvel Eliminated, Reduced, Raised and Created in its turnaround after the management stabilized the business post-bankruptcy, and explain why they help overcoming the value/cost trade-off in the movie industry.
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