For this week’s forum, please read the following article from Inc. Magazine about the practice of “Green Marketing”:
Green Marketing: http://www.inc.com/encyclopedia/green-marketing.html?nav=next
After reading the article, do some research on the internet to find a product or service that is using Green Marketing techniques to sell itself. Write a profile of the product or service, if you can find a print advertising image or a video of a commercial, please embed those. Evaluate whether or not you think the product or service is actually “green” or if it is being used as a marketing gimmick. Do not use the same product or service as another student. This means the title of your post should be very descriptive and you might want to post a place holder early in the week so someone else doesn’t post on your first choice of topic before you do.
The company that the paper will be over is IKEA in the United States
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