In what ways can a consumer be exposed to a marketing stimulus?
Please answer question two in a complete, but concise manner.
What do you think of the ethics of subliminal advertising attempts or sexually embedded advertising? Why do you believe that there have been so few legal actions aimed at stopping subliminal advertising?
Please answer question three in a complete, but concise manner.
Explain how consumers compare new products or brands with existing schema. How will these be affected when a consumer is in a foreign country? Use examples to explain your answer.
Please answer question four in a complete, but concise manner.
Are traditional product warning labels effective? What are some reasons why they are not effective? Do you believe adding pictures to cigarette warning labels will make them more effective?
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