PDF of Text book attached.
Assignment #2 Case 25 – McDonald’s: Using the McDonald’s case study from your text, perform an Internal Analysis of McDonalds.
· What source of competitive advantage does McDonald’s have, and is that position supported by its internal resources?
· VRIO Analysis – In order for companies to transform these resources into sustainable competitive advantage, resources must have four attributes that can be summarized into the VRIO framework
· Is McDonald’s strategy is adequately supported by its value chain Value Chain Analysis – assess the relationships between the elements in McDonald’s value chain
· Recommendation -What steps could CEO Easterbrook take to fix the problems McDonald’s faced?
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