I need help with this DISCUSSION FORUM. I’m putting the instruction and information of what to do. I’m pasting what my professor is asking for from this Discussion Forum.
And for not to duplicate any student, 3 HAS ALREADY posted about M&M, TIDE, T-MOBILE. So please do not duplicate this.
For your discussion post this week, visit YouTube to search for and view several past Super Bowl ads. Compare Super Bowl ads over the last few years. Discuss what types of strategies were used. Have the strategies changed over time? If so, why do you think they have? If not, why not? Which strategies do you think are the most successful?
In your responses to classmates, compare your findings to your classmates’ findings. How do you think advertising strategies may change in the future?
This what my professor posted for the class to do:
For your post this week, choose 1 brand and look at several of their ads over time.
Please avoid using any beer company (Budweiser, Michelob, Heineken, etc.), any soft drink company (Pepsi, Mountain Dew, Coke, etc.), any car company (Chevy, Ford, Kia, etc.), Doritos, Old Spice, E-Trade or Snickers for your ads. Also, no duplication of entries. If someone has already written about a brand or company, it is off limits. Find an unusual organization and follow their ads over a few years and see what they do.
As I mentioned in the announcements, Super Bowl ads have become an industry unto themselves. Ad agencies spend all year trying to find the perfect client and pitch. Who wouldn’t want their creative work on talk shows the next days? That’s millions of dollars in free publicity for the winners (and almost as much for the losers).
I’ve attached another interesting take on Super Bowl ads to augment your reading this week.
The DQ asks about strategies. I read this as marketing strategies, sales strategies, advertising strategies or customer strategies, so I won’t tie your hands by telling what kinds of strategies that you should be looking for. In this case, I’m not looking for a single right answer. What I am looking for is clear reasoned opinion backed up by your thoughts, as you understand the readings from the text so far. Keep in mind that advertising appeals include emotional, fear, humor, music, rational, scarcity and sex.
Again, students tend to focus on the Budweiser, Doritos, Pepsi, Coke, any car company. Old Spice or Snickers ads for the discussion. So, I am making them off limits. Find an unusual organization and follow their ads over a few years, and see what they do. Also, no duplication of entries. If someone has already written about a company and their ads, they are off limits.
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