Launching a new professional sports team

Scenario: You are a sports industry analyst at Longhorn Sports and Entertainment Partners (LSEP), an Austin based investment group. The group has expressed great interest in launching a new professional sports team. There have been discussions about the best city and league to pursue, but the group’s leadership has not come to any sort of consensus. You have been called in to lend your expertise. Very detailed instructions and resources are all in the attached document. Please be sure to read carefully and complete all of the components. What is listed below is simply an overview:

The Final Document-

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In addition to the 7 key elements, your final bid document should include:

A cover page
A one page executive summary of the proposal
A table of contents
An appendix with references, if necessary

Your 7 elements should be ordered in a logical manner and will ideally build on each other. Here is a review of the elements, with some final notes to finish up strong.

City/League selection: In the final document, you should present an expanded rationale behind why your proposed location and league make sense for a new professional team.
Mission, Vision, Goals + Identity: consider including a brief rationale for your goals and related objective. Your mission and vision should be so clear and strong at this point that they DO NOT need additional rationale.
Organizational structure: make sure to include both the visual representation and the written rationale.
Social intervention program profile: make sure to highlight how this program fits with identity and mission/vision of your organization, avoid proposing a generic program that doesn’t add notable value.
Five Dysfunctions: think of this element as your chance to show potential investors that you are proactive in managing challenges. Does this come through in your distillation of the book?
Leadership: A head coach, a general manager, chief executive, or someone who would serve as both GM/CEO. For each individual you hire, include a brief biographical sketch and rationale as to why they are a good fit for your organization.
Value Add: In simplest terms, develop an idea that you think adds value to your proposal.

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