Yelp is doing unethical business practices that are affecting small business owners.

Please focus more on the DISCUSSION ( ASSUMPTION)

Purpose of Analytical Report:

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. To collaborate in your assigned groups to research and write an analytical research report.

. To provide information and analysis to support a recommendation.

Expected Outcome

. Investigate, analyze and solve a current ethical business problem

. Write a analytical research report about the business problem and offer viable solutions choosing one or more for implementation.

. Enhance information competency by selecting and evaluating at least 2 secondary sources, using at least one primary source about the problem

COMMUNICATION STRATEGY FORMAT:

Case Analysis Communication Strategy Outline Format

Communication strategy analysis is used when a step-by-step plan is needed to address an event or circumstance facing a company or organization. In this format, all the recommendations will be implemented so they will work together to solve the stated problem.

1. State the problem to solve: The problem is that Yelp is doing unethical business practices that are affecting small business owners.

2. Background: Facts from the case to prove the problem. Below are spaces for 3 facts as a reminder if there are not at least three facts the problem is not worthy of analysis. Please don’t stop at three of there are more as you are evaluated on your ability to prove the problem exists.e

3. Discussion: This area is where you identify the assumptions and the implications (analysis) of the facts presented. There may be subheadings in here to highlight different important issues important to your analysis. The number of assumptions below is the minimum, not the maximum. Also, you may add needed headings – such as financial, managerial, public relations. The short and long term goals and decision criteria go in this area.

a. Assumption:

Implication/Analysis:

Implication/Analysis:

b. Assumption:

Implication/Analysis:

Implication/Analysis:

c. a. Assumption:

Implication/Analysis:

Implication/Analysis

DECISION CRITERIA:

LONG-TERM GOALS:

SHORT-TERM GOALS:

4. Recommendations: Each recommendation to solve the stated problem is noted and analyzed using stated evidence, reasoning, and decision criteria. Make sure your recommendations do not contradict each other as they need to work together to solve the stated problem. For example, if you have a company culture problem you would not be able to recommend training existing employees and firing everyone to start fresh.

Link for survey (primary source):

https://forms.gle/cTZBrgjb22bbKXEc7
COM

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