Introduction. A paragraph that includes the paper statement and a concise outline for the paper to tell the reader what the paper is about.
Background. Specify the consumer behavior issue, question, or concern you are researching. Explain why it is of interest to business today.
Theoretical Foundation. Indicate what consumer behavior theories or concepts have been used to explain this aspect of consumer behavior. Provide 2 theories or concepts with examples of the academic research hypotheses that have been developed. If possible, identify possible areas where theories and concepts may seem to be in conflict.
Findings. Summarize the findings of 2 academic studies that have analyzed consumer behavior in this area. Identify areas of agreement across studies, and where the studies are not in agreement.
Conclusion. Evaluate and present a point of view on the past research in this area. What are the implications of this research for the client? Are there additional aspects that merit further research? Develop 2 managerial “take-aways” or recommendations from your evaluation of academic research in this area.
Table of Contents which lists the sections and corresponding pages.
Main Body which includes Introduction, Background, Theoretical Foundation, Findings, Conclusion by section (please include the headings of each section).
References apa style
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