Uber Case write up

Students will read the Uber case to write a short paper; these papers should be no more than 1,000 words and should incorporate learnings from other course materials and experiences. Read the case write-up questions first, and then write up the case.

Uber Case Prompts

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Recommend using the following to consider when writing your paper, and related to the case and course

1. Where has Uber been most successful? Least successful? Why?
2. Why might some markets have more potential profit for Uber than others? What factors determine how a firm can or cannot unlock profits in each market?
3. How would you describe Uber’s launch strategy in the markets highlighted in the case?
4. Uber faces the challenge of continued regulatory pushback going forward. Should Uber concede to regulators’ demands, continue to fight, or exit certain markets? What specific recommendations would you make for Uber’s global strategy?

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