Imagine you need to write a draft paper so you can talk to your customer ( a group of venture capitalists.) Where needed, you will use real statistics and business resources, which will be cited, to produce a short business pitch for a new company. This company may be one in which you currently work, if it is your company or a new company, or a new business venture. Any discussion of market size, competition, and trends (external environment) must be real.
The paper needs to answer the question. (Make it clear and short)
Title: Company name; a theme line that represents your big idea (example, “the better picker-upper,” or the one thing you do better than anyone else). Your name, the Date this is due, and the class and section number (BUS233 Section 324403)
Summary: Summarize the highlights of your business/investment opportunity as a teaser for what’s to come later in your pitch. Include a purpose.
Problem: What is the problem you solve, who you solve it for, and the reasons why your target customer/users are frustrated with current solutions?
Solution: How will you solve the problem and what are the benefits of your solution?
Product: What, specifically, is your product and how does it work in three simple steps?
Business Model: How will you make money?
Competition: Your competitors and why your product is better than theirs.
Growth Strategy: How you will acquire and retain customers, profitably, at scale, and keep your product competitive.
Summary: Summarize the highlights of your business/investment opportunity as a closer.
Call to Action: What are the next steps?
References (Bibliography is mandatory – see textbook Appendix B, starting with page B-1)
Minimum 2 charts or 2 graphs or 2 tables
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