Financial Accounting

You are required to select two-non financial companies listed on the London stock market and analyse their published financial statements for the last 3 years. The two companies should be operating with the same industry group and therefore, be competitors.

you should compare and contrast the two companies using a ratio from the following categories:
profitability
Liquidity
Efficiency
Long term financial stability
investor

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Detailed calculations of the relevant ratios including the formulae must be included in the appendix section. However, all appropriate graphs/charts must be in the text and should correspond with the analysis.
Your report must contain an Introduction, Conclusion and Recommendation detailing the results of your analysis. The recommendation should indicate which company has a better overall financial performance over the period under review.

WHAT IS EXPECTED WITHIN STUDENTS ANSWER:
Ability to introduce the report, by including assignment objectives, companies selected, and financial statements obtained.
The description, purpose and choice of ratio should demonstrate a clear understanding of the issues.
Analysis, comparisons, calculations and graphs/charts for the 2 companies should be accurate and demonstrate the ability to relate theory to the real world.
Arguments should be clearly summed up to reach a conclusion and recommendation. Clear, professional evidence of wide research should be provided.

REPORT
Introduction
description and purpose of the ratio
formulae and calculations for the two companies (must be in appendix)
analysis/comparisons/graphs/charts for the 2 companies
conclusion and recommendation
content, style, relevance, originality
Format, referencing, bibliography

Submission criteria:
A Report with all requirement listed above( maximum 1,500 words +/- 10%) it should contain:
Introduction
Body of the report (profitability, liquidity, efficiency, long term financial stability and investor ratios)
Conclusion/Recommendation
Reference list
Appendics (All calculations, formulae and a screenshot of financial statements used be attached here)
NO executive summary is required

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