The Elevator Pitch: Using Persuasion in Networking
Challenge: You are the co-founder of Cognii (see page 3 for company description).
In order to increase visibility and seek resources, you and your CEO, Dee, attend TechDay in Los Angeles. TechDay is a public event that brings together entrepreneurs, investors, job seekers, users and media professionals. This year there will be more than 10,000 attendees at the event. You’ve purchased booth space to show off your product.
This is a perfect opportunity to showcase your brand and to build your business networks. The product demonstration created some buzz, and you quickly find your booth inundated with potential customers. This is your chance to share what your company is about, to generate further interest, and to drive future sales.
Your challenge is to prepare a 1-minute pitch about your company. The goal of the pitch is to give a quick overview of the product and to explain the potential benefit for your future clients. There are three possible audiences: a journalist from a local newspaper, a professor from CSU Monterey Bay, and a senior investor at Sequoia Capital. Please pick ONE audience to craft your pitch.
To prepare, use the worksheet on page 2 to prepare your pitch. Please use this handout to complete all of your responses; bullet points and notes are fine. The notes you take will help you to create a 1-minute startup pitch that demonstrates your strengths as well as your purpose. In addition to the company description provided, you can also add additional information to assist your pitch.
Cognii is a leading provider of Artificial Intelligence based educational technologies to K-12, Higher Ed and corporate training markets. Cognii is the winner of 2016 EdTech Innovation of the Year Award and the 2015 Best Learning Assessment Innovation of the Year Award. Cognii’s Virtual Learning Assistant engages students in an intelligent tutoring conversation while providing instant assessment of their open-response answers. Cognii improves students’ learning outcomes and teachers’ productivity with rich learning analytics, and helps organizations reduce the cost of delivering high-quality education at a large scale. Based in Boston, Mass., Cognii’s mission is to improve the quality and affordability of education with the help of advanced technologies.
News Coverage on PR Newswire (04/04/2017)
Cal State East Bay, a top-tier public university, and Cognii Inc., a leading provider of artificial intelligence-based educational technologies, today announced a partnership. Cognii will work with Cal State East Bay to develop a new learning and assessment experience, powered by Cognii’s Virtual Learning Assistant technology.
Students at Cal State East Bay will use the Cognii-powered interactive tutorials starting in summer as part of the online transfer orientation course. The interactive questions and tutorials will be developed collaboratively by Cognii team and the eLearning specialists from the university’s office of the Online Campus. Students will interact with the questions in a chatbot-style natural language conversation during the formative assessment stage. As students practice the tutorials, Cognii will generate rich learning analytics and proficiency measurements for the course leaders.
Dee Kanejiya, founder and CEO of Cognii stated, “We are delighted to partner with California State University East Bay, one of the top universities in online education. As AI transforms a number of industries, we are committed to bringing its benefits to the public education systems. Through this partnership, we are looking forward to creating a new learning experience for large online introductory courses in higher education.”
Founder & CEO Profile
Dee Kanjiya founded Cognii because of his passion for developing cutting edge technologies that have a real social impact. He has over 15 years of experience in technology and business development in the areas of artificial intelligence and natural language processing industries. Most recently, he was part of the core technology teams at Vlingo and then Nuance that pioneered the virtual personal assistant technology for smartphones such as the S-Voice on Samsung Galaxy devices. He studied PhD in Electrical Engineering at IIT Delhi and carried out post-doc research at Carnegie Mellon University and Karlsruhe Institute of Technology, Germany. He is passionate about improving the quality and affordability of education for all. His other innovations include a personalized speech recognition system, a semantic search and discovery engine for e-commerce and a healthcare automation technology.
1. Essentials: Who are you and what is the goal of your company? What are you offering? Key information includes essentials such as your name, company name, the problem, your solution, target market, and unique difference from competitors.
2. Audience: What do you need from each potential audience? What is the most relevant information to communicate to each audience? Why should they care and how can you benefit each audience with your product?
3. Conversation: How can you generate interest for further conversation? What are you expecting each audience to do with the information you are giving them?
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