Based on the research, describe Dr. Lyengar’s experiment with Jam

Background
Under the study of Thinking and Intelligence, Psychology teaches us that choosing, perceiving, remembering, and other cognitive activities involve complex processes that compete for limited mental resources. The human brain is an amazing thing, but even when that brain is young and working well, it can reveal its limits by slipping up in surprising ways—like forgetting a decision made a few seconds ago just a few seconds later (choice blindness). Other interesting research provides some insight into how our brain’s manage decision-making. Do you think that making a choice puts big demands on our mental processing system? One line of research suggests that it does.
Let’s examine an experiment that was conducted at a small local grocery store by Sheena Lyengar, then a graduate student at Stanford University. She set up a table for tasting jam near the front of the store. Sometimes the table had 6 types of jam; other times there were 24 types.
Lyengar and her colleagues measured two things. First, which condition—6 jams or 24 jams—was more likely to get people to stop and taste the products? And second, which condition—6 jams or 24 jams—produced more sales of the jams that were sampled.
Try It
Take a guess before reading the answers that follow. What percentage of shoppers do you think stopped…
• when there were 24 jams on the table?
• when there were 6 jams on the table?
Show Answer
Now, just looking at the people who stopped and sampled some of the jam at the table, which condition led to better sales?
Try It
Take a guess before reading the answers that follow. What percentage of shoppers do you think bought jam…
• when there were 24 jams on the table?
• when there were 6 jams on the table?
Show Answer
Details of the Study
The experiment took place in a small but popular grocery store near the Stanford University campus, south of San Francisco, California. A tasting booth was set up in the store on two consecutive typical weekends. These customers were invited “come try our Wilkin and Sons jams.” This was a variety of jam that was typically sold in the store. However, the most popular flavors of the jam (e.g., strawberry and raspberry) were not included in the tasting booth set in order to encourage people to try something new. Shoppers were given a $1 off coupon to purchase a jam. The jams were priced between $4 and $6, before discount.
At different times, the booth offered either 6 types of jam or 24 types of jam. Jam was not sold at the tasting booth. If a person wanted to buy jam, he or she had to go to the shelves, find the jam from a set of 28 flavors of the Wilkin and Sons brand, as well as other jellies and jams regularly available. In other words, purchasing on of the jams required the shoppers to make the effort to find a particular jam on the shelves, just as they would on a typical shopping day.
The two experimental conditions in this study are:
1. A table with 6 jars of jam
2. A table with 24 jars of jam
A total of 242 customers walked near the booth when there were 24 jars on the table.
A total of 260 customers walked near the booth when there were 6 jars on the table.
Which table do you think had more customers stop and taste the jam? Take a look at the results below.
• 60% of the 242 customers (142) stopped at the 24 jam table
• 40% of the 260 customers (104) stopped at the 6 jam table
More people (and a higher percentage) stopped when there were 24 jars on the table than when there were only 6 jars. This suggests that lots of choices captures our attention and draws us in. Interestingly, customers actually tasted about the same number of jams in the two conditions: usually one or two jams.
The real test in this experiment is found in the amount of jam that was sold, either on the same day or within the week that the $1-off coupon was valid.
Which table do you think sold more jam? Take a look at the results below.
• Of the customers stopping at the 24 jam table, only 3% (4 customers) used the coupon to buy jam sometime in the following week.
• Of the customers stopping at the 6 jam table, 30% (34 customers) used the coupons to buy jam during the following week.
Statistically, there is a very strong difference between these two outcomes.
This result is called “the paradox of choice.” You might think that more options leads to greater likelihood that you will find something you like, and consequently you will be more likely to purchase something under those conditions. But Lyengar and Lepper found the opposite. An extensive number of items seemed to shut people down, making them far less likely to make a choice to purchase one item than when their list was very limited. The researchers studied a variety of other choice objects. For example, using a very different setting, they found similar results when people were offered a large or small variety of chocolates. And they found that students were far more likely to choose to write an optional extra-credit essay when offered only 6 topics to choose from than when they were offered 30 topics.
Why would people buy fewer products when they were given more choices?
Assignment
Based on the research you just read about, describe Dr. Lyengar’s experiment with jam. First, identify the following:
• What are the two hypotheses in the experiment?
• What are the independent variables?
• What are the dependent variables?
Next, write a short description of the methods used to run this experiment. Then, write a paragraph analyzing the results. Spend time answering the question, “Why would people buy fewer products when they were given more choices?” Use your understanding of psychology and decision-making, as well as examples from your own life, to support your argument in explaining the paradox of choice.

Grading and Submission
A well written essay will be around 400 words and use APA style with a cover page and works cited (abstract not needed). The essay will correctly identify the hypotheses and variables, will summarize method and findings, and will clearly conclude WHY having more choices would lead to fewer people buying the product.

Don't use plagiarized sources. Get Your Custom Essay on
Based on the research, describe Dr. Lyengar’s experiment with Jam
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay
iWriteHomework
Order NOW for a 10% Discount
Pages (550 words)
Approximate price: -

Why Us?

Top Quality and Well-Researched Papers

All ourbpapers are written from scratch. In fact, Clients who ask for paraphrasing services are highly discouraged. We have writers ready to craft any paper from scratch and deliver quality ahead of time.

Professional and Experienced Academic Writers

Our writers keeps you posted on your papers progress - providing you with paper outline/draft. You are also at liberty to communicate directly with your writer.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time, in many cases quite ahead of time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.