Nike’s Decline in Brick and Mortar Sales

I will provide an example from the textbook. I also have an introduction written down that I will attach and will provide a rough outline of what the paper is about. It’s only an outline to give you an idea of what the report is about, but please feel free to add any other ideas related to the decline of Nike’s brick and mortar stores due to the pandemic. I’ve also added an attachment of articles that I’ve found related to the topic.

Minimum of 5 references from reputable business sources. All references, tables, and charts must be cited in the report.
Must include at least 2 visuals (e.g. graphs, pictures, charts).
Must follow the format from the book: See page 300.
Times New Roman and 12 font size.

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Nike’s Decline in Brick and Mortar Sales
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General Outline.

Cover page and Memorandum:

A memorandum, more commonly known as a memo, is a short message or record used for internal communication in a business. Being able to write clear memos certainly can serve you well in writing internal business emails, as they often serve the same purpose.

Table of Contents:

Minimum of 5 references from reputable business sources. All references, tables, and charts must be cited in the report.

Must include at least 2 visuals (e.g. graphs, pictures, charts).

Must follow the format from the book: See page 300.

Times New Roman and 12 font size.

General Outline.

Cover page and Memorandum:

A memorandum, more commonly known as a memo, is a short message or record used for internal communication in a business. Being able to write clear memos certainly can serve you well in writing internal business emails, as they often serve the same purpose.

Table of Contents:

Executive Summary: In a realistic business environment, the upper management of a company may not have time to read an entire report. This section is about 1 page long and summarizes the key points of the report, including conclusions and recommendations. Use short, clear paragraphs with headings to preface and summarize the entire report.

Introduction: 2 paragraphs that cover the following,

Purpose

Background

Sources and Methods

Scope

Limitations

Body (The analysis): The main content of the report. Relevant and informative headings are used to help the reader navigate from one topic to another. This is useful for business people who may need to refer to one particular section of your report during a meeting or presentation. Must include visuals.

Conclusions: Based upon a logical evaluation of the evidence provided, you must clearly state your conclusion while providing reasons based upon the information you’ve gathered.

Recommendations (if applicable): Propose a recommended plan of action by

Establish the need for action by reemphasizing the problem or opportunity

List the steps required to achieve the benefit

Summarize costs and benefits

References (Work Cited): APA or MLA format: Minimum of 5 sources.

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