COMMENTS ON THE 2 DISCUSSIONS BELOW:
Consider the organization in which you work, a previous organization in which you worked, or one in which you might want to work someday. Share the vision for this organization and then analyze it according to the reasons visions can fail. Is it specific enough? Too complex? Irrelevant in any way? Blurred? A “Review Mirror”? What would you do to improve the statement? Give specific examples to support your thoughts.
Vision: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”
Mission: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
for me, the vision of Starbucks is irrelevant in the sense that they want to offer the best coffee in the world and maintain their uncompromising principles. Starbucks do little ads, so they have to their restaurant to promote their brand. Starbucks have high cost of production, cultivation, locations and taxes because they do it on their own. Maintaining their image of good coffee is difficult and may not be successful due to the high price of the product. Many companies such as Coffee Beans, McDonalds’s McCafé, Dunkin Donuts and others are the major competitors of Starbucks and many consumers prefer to buy a competitor’s cup of coffee that is cheaper than Starbucks. Starbucks should lower the price of their products, make more announcements to the campaign to give more promotion to their company and thus fulfill their vision
Our e-Text states that mission emphasizes purpose and outcomes while vision, in contrast, focuses on future aspirations and can be a key driver of organizational change. Vision are linked to strategy and competitive advantages, enhancing organizational performance and sustaining growth. The visioning process itself can enhance the self-esteem of those who are involved because they can see the outcomes of their efforts. A lack of vision, on the other hand , is associated with organizational decline and failure. Graham Beaner (2020, p.205 argues that ” unless companies have a clear vision about how they are going to be distinctly different and unique in adding and satisfying their customers then they are likely to be the corporate failure statistic of tomorrow.
Managers generally know that organization vision serves a critical role in organization development, still most of them are intimidated or frustrated by the challenge of developing one.
Having a mission statement without a vision statement for my company, makes me think and compared it to just having a resume without a cover letter for my job application. When an organization has a vision statement as doing so, they have the opportunity to develop a clear path of what they are, what they are doing and what they want to further accomplish. Before I enrolled back in college, I only submitted my resume when applying for jobs. Thankfully, on my third semester I was force to make my first cover letter. Surprisingly, I learned quite a lot about myself. I realized I was worth lots more than what I thought because of my vast experience, commitment and desire to constantly better myself. Making the that first cover letter made realize qualities that were hidden by my lack of assessment.
I would one the vision of the organization I belong to to be proactive in how better protect our environment, by constantly adapting to changes in it and how that contributes to elating my community. For example recycling in the restaurant business. I don’t think that there is enough regulations on the matter. Recycling is an overrated topic, nobody wants to really talk about it and people opt to throw fault to someone else but themselves. What I would do to improve my statement is to stay relevant, with the proper data and to be open to adjust to changes. More often than not people get comfortable just doing what is simply required but we can always do better and go beyond regulations.
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