Module 4 Discussion A: Marketing Tactics/ Module 4 Discussion B: Tactical Marketing Plan and Key Pe

Module 4 Discussion A: Marketing Tactics
This discussion will be completed in two parts.

Part 1 – Post your initial response to the discussion questions by Wednesday at 6:00pm
Part 2 – Post substantive feedback to two (2) classmates by Saturday at 6:00pm

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Discussion Prompt:

In this discussion, we will focus on evaluating a marketing tactics for an organization, including brand strategy, product, pricing, place, and promotion tactics. Please follow the instructions below, and be sure to review the entire instructions before proceeding.

Directions for your initial post:

Choose a business that you would like to use to evaluate a company’s marketing tactics. In your discussion post, make sure to indicate which company you are using.
Each student should work on a different business. Before you prepare your post, please check the discussion to ensure that no one else has chosen that business.
Provide a discussion about the following items relating to your selected business.
Product/service – market and needs, key features and differentiators, business goals
Brand strategy – positioning
Pricing strategies – competition-based, cost-plus, dynamic, freemium, high-low, hourly, skimming, penetration, project-based, value based
Place/distribution – direct selling, dealer network, value-added reseller
Promotion – push/pull marketing, advertising, personal selling, sales promotion, public relations, direct marketing
Please be sure that your response for each of the above discussion items is detailed and well-supported with key terms and concepts associated with this module. Each discussion item should contain a minimum of 5-7 sentences, contain correct spelling and grammar, and must be in your own words.
Directions for each of your two (2) feedback posts:

Provide comments/questions for your classmate’s initial post for each of the discussion items (a through e) above. When commenting, be sure to utilize key module terms and concepts in your discussion.
Add any further comments and/or ask questions to build upon your classmate’s initial post.

Module 4 Discussion B: Tactical Marketing Plan and Key Performance Indicators

This discussion will be completed in two parts.

Part 1 – Post your initial response to the discussion questions by Wednesday at 6:00pm
Part 2 – Post substantive feedback to two (2) classmates by Saturday at 6:00pm

Discussion Prompt:

In this discussion, we will focus on assessing methods of implementing the tactical plan and identify key performance indicators to measure the performance of the tactical marketing plan for an organization. Please follow the instructions below, and be sure to review the entire instructions before proceeding.

Directions for your initial post:

Choose a business that you would like to use to assess methods for implementing the tactical plan and to identify key performance indicators that will be used to measure the performance of the tactical marketing plan. In your discussion post, make sure to indicate which company you are using.
Each student should work on a different business. Before you prepare your post, please check the discussion to ensure that no one else has chosen that business.
Provide a discussion about the following items relating to your selected business.
Infrastructure – team, technology, competencies, budget
Processes – responsibilities, timing, customer relationship management
Schedule – market timing
Performance evaluation – quantitative and qaulitative
Environmental analysis – analysis of market implementation based on expected outcomes and actual outcomes (KPIs, metrics)
Please be sure that your response for each of the above discussion items is detailed and well-supported with key terms and concepts associated with this module. Each discussion item should contain a minimum of 5-7 sentences, contain correct spelling and grammar, and must be in your own words.
Directions for each of your two (2) feedback posts:

Provide comments/questions for your classmate’s initial post for each of the discussion items (a through e) above. When commenting, be sure to utilize key module terms and concepts in your discussion.
Add any further comments and/or ask questions to build upon your classmate’s initial post.

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