2 scholarly sources required. in addition, please cite sources for advertising costs, target market,, etc. (these may be credible websites, for example, costs of google ad sense and adwords from google or advertising on affiliate links).
Last week, our assignment was to create a pretend company. This week we will develop the first step in creating an internet marketing plan for the pretend company. My pretend company is an Internet Food Blog. The name of my company is Recipes for Charity. This business is modeled after the popular food website Pinch of Yum. Each month, my company will donate a portion of all proceeds to a different charity or non-profit.
The professor’s Instructions for this paper are:
1. For this second part of the Internet marketing plan, identify opportunities and strategies for your Internet Food Blog’s value proposition. (Include a brief description of your target market)
2. What is the value proposition and how will this compare to other similar organizations, such as the popular food blog “pinchofyum.com”
3. In addition, develop a goal and strategy for developing the organization’s online brand through the use of online advertising.
4. What opportunities will you use, how much will it cost, and what purpose will it serve?
5. How will you measure the success of the strategy?
Your submission must be at least 1,350 words and include at least 2 scholarly sources. You must also include a title page and a reference page, each of which must comply with current APA formatting requirements.
The Internet Marketing Plan Outcome Paper 2 is due by Friday, 07/24/20 at 11:59 pm
Note: Your assignment will be checked for originality via the SafeAssign plagiarism tool.
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